How do protect your data in an AI-driven environment? Here’s what you need to know.
Even well-secured apps can leak data
If your app pulls in third-party content — like URLs, comments, or files — LLM features can be tricked into leaking private data through indirect prompt injection. Most teams don’t even realize it’s happening.
According to a 2025 Gartner survey,
73%
of enterprises have suffered an AI-related security breach in the last year
$4.8M
average cost per incident — with indirect prompt injection and data leakage via LLMs now among the top attack vectors for financial services and healthcare organizations
In recent incidents, platforms like ChatGPT and Microsoft 365 Copilot were exploited by attackers using hidden prompts and indirect content injection, leading to unintended data exposure
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Some Quick facts about each vendor
Intercom
Drift
Intercom is a leading global customer communications platform, with a focus on proactive, AI-powered support and engagement for B2B and mid-market businesses.
Since 2015, Drift has grown as a pioneer in conversational marketing and revenue acceleration, facilitating real-time connections between businesses and prospects.
Highly regarded for its innovation in pricing (outcome-based, usage pricing) and vision to become the “central nervous system” for customer data.
Backed by significant funding and industry adoption, Drift was acquired by Salesloft in 2024, creating a unified platform serving nearly 6,000 global customers and enhancing integrated marketing-sales orchestration.
Backed by top-tier investors and adopted by major brands including Amazon, Intercom operates with strong gross margins and a reputation for product-led growth.
Known for continuous innovation through strategic product launches and partnerships, Drift is cited as a catalyst in the modern conversational marketing ecosystem.
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