How do protect your data in an AI-driven environment? Here’s what you need to know.
Even well-secured apps can leak data
If your app pulls in third-party content — like URLs, comments, or files — LLM features can be tricked into leaking private data through indirect prompt injection. Most teams don’t even realize it’s happening.
According to a 2025 Gartner survey,
73%
of enterprises have suffered an AI-related security breach in the last year
$4.8M
average cost per incident — with indirect prompt injection and data leakage via LLMs now among the top attack vectors for financial services and healthcare organizations
In recent incidents, platforms like ChatGPT and Microsoft 365 Copilot were exploited by attackers using hidden prompts and indirect content injection, leading to unintended data exposure
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Some Quick facts about each vendor
Zendesk
Intercom
Since its founding, Zendesk has continually expanded via acquisitions and ecosystem partnerships, powering one of the largest SaaS marketplaces for customer experience solutions.
Intercom is a leading global customer communications platform, with a focus on proactive, AI-powered support and engagement for B2B and mid-market businesses.
Favored by both large enterprises and agile startups, Zendesk is cited for its agility, open integrations, and focus on building enduring customer relationships.
Highly regarded for its innovation in pricing (outcome-based, usage pricing) and vision to become the “central nervous system” for customer data.
The company has established a strong presence across North America, Europe, Asia-Pacific, and now services enterprises and SMBs in more than 160 countries.
Backed by top-tier investors and adopted by major brands including Amazon, Intercom operates with strong gross margins and a reputation for product-led growth.
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