How do protect your data in an AI-driven environment? Here’s what you need to know.
Even well-secured apps can leak data
If your app pulls in third-party content — like URLs, comments, or files — LLM features can be tricked into leaking private data through indirect prompt injection. Most teams don’t even realize it’s happening.
According to a 2025 Gartner survey,
73%
of enterprises have suffered an AI-related security breach in the last year
$4.8M
average cost per incident — with indirect prompt injection and data leakage via LLMs now among the top attack vectors for financial services and healthcare organizations
In recent incidents, platforms like ChatGPT and Microsoft 365 Copilot were exploited by attackers using hidden prompts and indirect content injection, leading to unintended data exposure
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Some Quick facts about each vendor
Salesforce
Hubspot
Salesforce is widely recognized as the global leader in cloud customer relationship management, supporting over 150,000 organizations across virtually every industry.
HubSpot is the go-to marketing, sales, and support platform for startups, SMBs, and high-growth businesses, with adoption in over 120 countries.
Known for pioneering the platform-as-a-service model, Salesforce is consistently ranked as one of the world’s most innovative companies and is a frequent acquirer of AI/automation startups.
Popularized the inbound marketing movement, earning strong brand equity for accessible, unified marketing and sales solutions.
Boasts a massive partner and app marketplace (“AppExchange”), providing extensive integrations and ecosystem value for enterprises of all sizes.
Known for a robust integrations ecosystem and an open approach to connecting with other business productivity tools.
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